WAVE is the lovechild of Cupcakes and Shhht which started in 2012. After a few years of trialing out the wonderful world of market stalls and events all over London, we invested in our first permanent location in South East London. Our food offering grew from cakes to burgers, we bought our very first coffee machine and opened our very first cafe. After a couple of years an opportunity came up where we needed to find a new location which gave us a motivational push to start something new and focus more on the demand of our vegan food.

We found our perfect location in Hackney Central and called it WAVE which stands for We Are Vegan Everything. We like to call it a grown up version of Cupcakes and Shhht. Cupcakes and Shhht still exists, but it is more of a behind the scenes brand.

We feel that as suppliers of food it is our responsibility to ensure that the food we create is as sustainable and ethical as possible. Our focus is to create an atmosphere where our customers can take a real break from the world and go on a ‘mini vacation’ with us. All of our food offering, including our cakes are vegan. With the launch of our new homeware and lifestyle range, customers can now shop our favourite hand picked ethical and responsible brands too.

We could not have asked for a better journey that has lead us to where we are today. We look forward to seeing you all at our dream cafe!

Our favourite Vegan Cakes